“You’re surrounded by music of all the bands you love, like Springsteen and Hendrix and KISS, and you’ve got videos playing the entire time and cool people serving you and making you feel special.” “There is an overall culture with Rock & Brews-it’s classic rock,” Simmons says. READ MORE: Gene Simmons’s 16 keys to restaurant success.
Additionally, with leadership from fellow co-owners Michael Zislis, a brewmaster and restaurateur with more than 20 years of industry experience, and brothers Dave and Dell Furano, long-time concert industry and merchandising pros, the Rock & Brews concept was staged for success. The brand is co-owned by Gene Simmons and Paul Stanley, cofounders of the legendary rock band KISS.
But unlike other pop culture chains, Rock & Brews is a food-first concept with music embedded in its DNA. A restaurant that treats every customer like a rock star-that is the vision of Rock & Brews, a casual-dining eatery that features music videos from classic rock bands and music-themed dishes.
